Online Advanced Digital Marketing Course


Welcome to NIDMS, where we present our flagship "Online Advanced Digital Marketing Course" designed to elevate your digital prowess. In this course, we demystify the intricacies of online marketing in a simple and engaging manner. Dive into the dynamic world of SEO, SEM, social media, and more, guided by industry experts passionate about your success. Unleash your potential as we blend hands-on learning with comprehensive modules, ensuring you're not just equipped with knowledge but ready for real-world challenges. Whether you're a beginner or seeking to upgrade your skills, NIDMS is your partner in navigating the exciting landscape of digital marketing. Join us, and let's chart your journey to digital success together!

Course Structure

Duration:

4-5 Months

Fee Structure:

RS. 40,000

Training Mode:

Online

Module 1-Introduction to Digital Marketing

  • Digital Marketing Foundation & Introduction
  • Global Trend
  • Careers in Digital Marketing
  • Understanding your Business

Module 3-Search Engine Optimization

  • What is SEO
  • Keyword Selection
  • Content Optimization
  • On-Page SEO & HTMLTag Optimization
  • Off-Page SEO & Link Building
  • E-Commerce Search Engine Optimization
  • Audio Search Optimization
  • Video Search Optimization
  • Image Search Optimization
  • App Search Optimization

Module 5-Traffic Track

  • Setting up Google Tag
  • Overview of key GA Reporting
  • Other Analytics Tools
  • Live Exercise: Analytics Report Adults

Module 7-Content Marketing

  • What is Content Marketing
  • Optimizing Content for Web crawlers
  • Creating Authority Blog
  • Significance of Second Client

Module 9-Social Media Marketing

  • What is Social Media
  • Understanding the current Social
  • Media ideal Model
  • Types of Internet Marketing

Module 11-Twitter Marketing

  • Understanding Twitter
  • Publicizing Twitter
  • Twitter Ads Twitter Cards

Module 13-Social Media Optimization

  • Social Media Introduction
  • Different Social Networks
  • Optimizing your Facebook page
  • Optimizing Presence on Twitter
  • Linkedin Profile Optimization
  • Instagram Marketing

Module 15-Video Marketing

  • Video creation
  • Type of Video Marketing
  • Customizing YouTube Channel
  • YouTube Profile

Module 2-Website Creation & Planning

  • How to create your own website
  • Buying Domain & Hosting
  • Understanding Control Panel
  • Introduction to WordPress & Elementor
  • Understanding Dashboard
  • Installing Necessary Plugins
  • Building a Professional Website

Module 4-Google Analytics

  • How to set up Google Analytics
  • for a website
  • Data Collection
  • Goals You Can Improve

Module 6-Google Webmaster Tools

  • Introduction
  • Search Appearance
  • Search Traffic
  • Google Index
  • Crawl

Module 8-Blogging Adsense

  • Creating Local Listing
  • Google Place Setup
  • Verification On Listing

Module 10-Facebook & Instagram Advertising

  • Introduction to FB & Instagram Ads
  • FB Ad Campaign
  • Instagram Ads promotion
  • Creation - live walkthrough
  • FB Ads Best Practices

Module 12-Mobile Marketing

  • Mobile And Responsive Website
  • voice- Based And SMS Marketing
  • WhatsApp Marketing

Module 14-Influencer Marketing

  • What is Influencer Marketing
  • Key Personal Branding Platform
  • Making Money With Digital Products

Module 16-Graphic Designing

  • Graphic Designing Fundamental
  • Designings – Marketing

Module 17-Google Advertising

  • Google Ads Search (PPC)
  • Search Ads
  • Google Overview
  • Direct Ads

Module 19-E-mail Markting

  • mportance of Email Marketing
  • How to Write effective mails
  • Email Strategy Creation
  • Email Marketing Tools

Module 21-Interview Process & Preparation

  • Placement Process Introduction
  • Understanding Your Career Path
  • How a Great CV Looks Like
  • Mock Interview

Module 18-Affiliate Marketing

  • Introduction to Online
  • Money Making
  • Introduction to Affiliate Marketing
  • Signing an Offer
  • Earning With Google Ads

Module 20-AI Tools & Integration

Chat GPT

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