Advance Digital Marketing Course
Welcome to NIDMS, where we present our flagship "Advance Digital Marketing Course" designed to elevate your digital prowess. In this course, we demystify the intricacies of online marketing in a simple and engaging manner. Dive into the dynamic world of SEO, SEM, social media, and more, guided by industry experts passionate about your success. Unleash your potential as we blend hands-on learning with comprehensive modules, ensuring you're not just equipped with knowledge but ready for real-world challenges. Whether you're a beginner or seeking to upgrade your skills, NIDMS is your partner in navigating the exciting landscape of digital marketing. Join us, and let's chart your journey to digital success together!
Course Structure
Duration:
4-5 Months
Fee Structure:
RS. 42,000
Training Mode:
Offline/Online
Module 1-Introduction to Digital Marketing
- Digital Marketing Foundation & Introduction
- Global Trend
- Careers in Digital Marketing
- Understanding your Business
Module 3-Search Engine Optimization
- What is SEO
- Keyword Selection
- Content Optimization
- On-Page SEO & HTMLTag Optimization
- Off-Page SEO & Link Building
- E-Commerce Search Engine Optimization
- Audio Search Optimization
- Video Search Optimization
- Image Search Optimization
- App Search Optimization
Module 5-Traffic Track
- Setting up Google Tag
- Overview of key GA Reporting
- Other Analytics Tools
- Live Exercise: Analytics Report Adults
Module 7-Content Marketing
- What is Content Marketing
- Optimizing Content for Web crawlers
- Creating Authority Blog
- Significance of Second Client
Module 9-Social Media Marketing
- What is Social Media
- Understanding the current Social
- Media ideal Model
- Types of Internet Marketing
Module 11-Twitter Marketing
- Understanding Twitter
- Publicizing Twitter
- Twitter Ads Twitter Cards
Module 13-Social Media Optimization
- Social Media Introduction
- Different Social Networks
- Optimizing your Facebook page
- Optimizing Presence on Twitter
- Linkedin Profile Optimization
- Instagram Marketing
Module 15-Video Marketing
- Video creation
- Type of Video Marketing
- Customizing YouTube Channel
- YouTube Profile
Module 2-Website Creation & Planning
- How to create your own website
- Buying Domain & Hosting
- Understanding Control Panel
- Introduction to WordPress & Elementor
- Understanding Dashboard
- Installing Necessary Plugins
- Building a Professional Website
Module 4-Google Analytics
- How to set up Google Analytics
- for a website
- Data Collection
- Goals You Can Improve
Module 6-Google Webmaster Tools
- Introduction
- Search Appearance
- Search Traffic
- Google Index
- Crawl
Module 8-Blogging Adsense
- Creating Local Listing
- Google Place Setup
- Verification On Listing
Module 10-Facebook & Instagram Advertising
- Introduction to FB & Instagram Ads
- FB Ad Campaign
- Instagram Ads promotion
- Creation - live walkthrough
- FB Ads Best Practices
Module 12-Mobile Marketing
- Mobile And Responsive Website
- voice- Based And SMS Marketing
- WhatsApp Marketing
Module 14-Influencer Marketing
- What is Influencer Marketing
- Key Personal Branding Platform
- Making Money With Digital Products
Module 16-Graphic Designing
- Graphic Designing Fundamental
- Designings – Marketing
Module 17-Google Advertising
- Google Ads Search (PPC)
- Search Ads
- Google Overview
- Direct Ads
Module 19-E-mail Markting
- Importance of Email Marketing
- How to Write effective mails
- Email Strategy Creation
- Email Marketing Tools
Module 21-Interview Process & Preparation
- Placement Process Introduction
- Understanding Your Career Path
- How a Great CV Looks Like
- Mock Interview
Module 18-Affiliate Marketing
- Introduction to Online
- Money Making
- Introduction to Affiliate Marketing
- Signing an Offer
- Earning With Google Ads
Module 20-AI Tools & Integration
Chat GPT
Module 22-Backup sessions
Backup sessions and extra classes for clearing all doubts and queries of students.